{"id":1489,"date":"2023-06-22T12:17:34","date_gmt":"2023-06-22T10:17:34","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1489"},"modified":"2023-06-22T12:27:50","modified_gmt":"2023-06-22T10:27:50","slug":"goiko-protagonista-en-el-especial-de-hamburguesas-de-disaster-chefs","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2023\/06\/22\/goiko-protagonista-en-el-especial-de-hamburguesas-de-disaster-chefs\/","title":{"rendered":"Goiko, protagonista en el especial de hamburguesas de Disaster Chefs"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Goiko.<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: Disaster chefs. Programa de cocina presentado por Ibai y Massi en el que streamers famosos compiten por ver qui\u00e9n es mejor cocinero.<\/span><\/p>\n<p><b>OBJETIVO: <\/b><span style=\"font-weight: 400;\">Penetraci\u00f3n de marca entre un p\u00fablico que no consume tele y posicionamiento en contenido premium frente a competidores.<\/span><\/p>\n<p><b>EJECUCI\u00d3N: <\/b><span style=\"font-weight: 400;\">Goiko fue la marca protagonista en Disaster Chefs durante uno de los programas. Para ello lanzamos un reto a todos los participantes: cocinar la mejor hamburguesa utilizando los ingredientes de Goiko. Durante 30 minutos los cocineros mostraron su destreza a la hora de preparar las mejores hamburguesas tanto de carne picada como vegetarianas y, durante unos d\u00edas, la hamburguesa se pudo degustar en la carta de Goiko a trav\u00e9s de Uber eats. La acci\u00f3n se acompa\u00f1\u00f3 con menciones por parte de Ibai y Massi, product placement y publicaciones en redes sociales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-shortcode\"><iframe title=\"DISASTER CHEFS #3 | Hamburguesa, Setas Y Men\u00fa\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/j2Xgo4kx5fA?start=3177&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Goiko. PROYECTO: Disaster chefs. Programa de cocina presentado por Ibai y Massi en el que streamers famosos compiten por ver qui\u00e9n es mejor cocinero. OBJETIVO: Penetraci\u00f3n de marca entre un p\u00fablico que no consume  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goiko, protagonista en el especial de hamburguesas de Disaster Chefs - Well Played Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/06\/22\/goiko-protagonista-en-el-especial-de-hamburguesas-de-disaster-chefs\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goiko, protagonista en el especial de hamburguesas de Disaster Chefs - Well Played Brands\" \/>\n<meta property=\"og:description\" content=\"CLIENTE: Goiko. PROYECTO: Disaster chefs. Programa de cocina presentado por Ibai y Massi en el que streamers famosos compiten por ver qui\u00e9n es mejor cocinero. 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