{"id":1509,"date":"2023-07-06T13:59:05","date_gmt":"2023-07-06T11:59:05","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1509"},"modified":"2023-07-06T14:10:45","modified_gmt":"2023-07-06T12:10:45","slug":"cocinando-con-lluna","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/","title":{"rendered":"Cocinando con Lluna"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Dia<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: Cocinando con Lluna: directo en el que Lluna hace la compra en un supermercado Dia y luego cocina con un streamer invitado.<\/span><\/p>\n<p><b>OBJETIVO: <\/b><span style=\"font-weight: 400;\">Rejuvenecer el target de la marca y poner en valor los productos frescos y de comercio local.<\/span><\/p>\n<p><b>EJECUCI\u00d3N:<\/b><span style=\"font-weight: 400;\"> Lluna, una streamer IRL conocida por la variedad de sus streams, decidi\u00f3 dar el salto a Twitch con un formato muy reconocido en televisi\u00f3n en el que invita a compa\u00f1eros de plataforma a cocinar con ella platos deliciosos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dia entra en el formato con un directo en cada ocasi\u00f3n en el que la streamer est\u00e1 el tiempo que haga falta haciendo la compra en uno de sus supermercados, comparando productos, viendo precios y alternativas. La marca no puede estar m\u00e1s integrada en el contenido y de una forma m\u00e1s natural. Luego, durante la comida, sigue teniendo presencia constante tanto con el logo como con los productos.\u00a0<\/span><\/p>\n<p><b>ALCANCE<\/b><span style=\"font-weight: 400;\">: + 1M views.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1510\" src=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-200x267.jpg 200w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-225x300.jpg 225w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-400x533.jpg 400w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-600x800.jpg 600w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-768x1024.jpg 768w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-800x1067.jpg 800w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv-1200x1600.jpg 1200w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/FxoIb-KWAAAGeyv.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Dia PROYECTO: Cocinando con Lluna: directo en el que Lluna hace la compra en un supermercado Dia y luego cocina con un streamer invitado. OBJETIVO: Rejuvenecer el target de la marca y poner en  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cocinando con Lluna - Well Played Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cocinando con Lluna - Well Played Brands\" \/>\n<meta property=\"og:description\" content=\"CLIENTE: Dia PROYECTO: Cocinando con Lluna: directo en el que Lluna hace la compra en un supermercado Dia y luego cocina con un streamer invitado. OBJETIVO: Rejuvenecer el target de la marca y poner en [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/\" \/>\n<meta property=\"og:site_name\" content=\"Well Played Brands\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T11:59:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T12:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Well Played Brands\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Well Played Brands\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/\",\"url\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/\",\"name\":\"Cocinando con Lluna - Well Played Brands\",\"isPartOf\":{\"@id\":\"https:\/\/wellplayedbrands.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png\",\"datePublished\":\"2023-07-06T11:59:05+00:00\",\"dateModified\":\"2023-07-06T12:10:45+00:00\",\"author\":{\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f\"},\"breadcrumb\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage\",\"url\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png\",\"contentUrl\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png\",\"width\":751,\"height\":423},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wellplayedbrands.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cocinando con Lluna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wellplayedbrands.com\/#website\",\"url\":\"https:\/\/wellplayedbrands.com\/\",\"name\":\"Well Played Brands\",\"description\":\"Agencia de marketing de e-sports y gaming.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wellplayedbrands.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f\",\"name\":\"Well Played Brands\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g\",\"caption\":\"Well Played Brands\"},\"url\":\"https:\/\/wellplayedbrands.com\/index.php\/author\/admin5835\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cocinando con Lluna - Well Played Brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/","og_locale":"es_ES","og_type":"article","og_title":"Cocinando con Lluna - Well Played Brands","og_description":"CLIENTE: Dia PROYECTO: Cocinando con Lluna: directo en el que Lluna hace la compra en un supermercado Dia y luego cocina con un streamer invitado. OBJETIVO: Rejuvenecer el target de la marca y poner en [...]","og_url":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/","og_site_name":"Well Played Brands","article_published_time":"2023-07-06T11:59:05+00:00","article_modified_time":"2023-07-06T12:10:45+00:00","og_image":[{"width":751,"height":423,"url":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png","type":"image\/png"}],"author":"Well Played Brands","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Well Played Brands","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/","url":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/","name":"Cocinando con Lluna - Well Played Brands","isPartOf":{"@id":"https:\/\/wellplayedbrands.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage"},"image":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage"},"thumbnailUrl":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png","datePublished":"2023-07-06T11:59:05+00:00","dateModified":"2023-07-06T12:10:45+00:00","author":{"@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f"},"breadcrumb":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#primaryimage","url":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png","contentUrl":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/DIA-Cenando-con-Lluna.png","width":751,"height":423},{"@type":"BreadcrumbList","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/06\/cocinando-con-lluna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wellplayedbrands.com\/"},{"@type":"ListItem","position":2,"name":"Cocinando con Lluna"}]},{"@type":"WebSite","@id":"https:\/\/wellplayedbrands.com\/#website","url":"https:\/\/wellplayedbrands.com\/","name":"Well Played Brands","description":"Agencia de marketing de e-sports y gaming.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wellplayedbrands.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f","name":"Well Played Brands","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g","caption":"Well Played Brands"},"url":"https:\/\/wellplayedbrands.com\/index.php\/author\/admin5835\/"}]}},"_links":{"self":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":2,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1509\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1509\/revisions\/1514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/media\/1512"}],"wp:attachment":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/media?parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/categories?post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/tags?post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}