{"id":1525,"date":"2023-07-19T14:08:59","date_gmt":"2023-07-19T12:08:59","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1525"},"modified":"2023-08-16T12:42:37","modified_gmt":"2023-08-16T10:42:37","slug":"magnum-tarrinas-patrocina-la-primera-torre-creadapararomperse","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2023\/07\/19\/magnum-tarrinas-patrocina-la-primera-torre-creadapararomperse\/","title":{"rendered":"Magnum tarrinas patrocina la primera torre #CreadaParaRomperse"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Magnum<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: Primera torre \/ League of Legends<\/span><\/p>\n<p><b>OBJETIVO: <\/b><span style=\"font-weight: 400;\">Posicionamiento de las tarrinas de Magnum dentro del territorio\u00a0<\/span><\/p>\n<p><b>EJECUCI\u00d3N: <\/b><span style=\"font-weight: 400;\">Al igual que en el caso de Cacaolat, Magnum entra en un hito muy relevante en la fase temprana de cualquier partida de LoL, la primera torre. Las torres son elementos defensivos que se encuentran situados en las distintas l\u00edneas y que los jugadores tienen que destruir para poder avanzar hacia la base del rival. Aprovechando que ten\u00edan una campa\u00f1a activa llamada #CreadaParaRomperse haciendo referencia a la capa dura de chocolate que sus tarrinas tienen encima, aprovechamos para incorporar ese mensaje en el momento en el que un equipo destruye la primera torre en una partida de League of Legends, un hito que genera un extra de oro para el equipo que lo consigue. De esta forma, en cada partido de la Superliga de LoL de la LVP, cuando un equipo romp\u00eda la primera torre, un banner gigante entraba por la parte inferior de la pantalla con creatividades previamente seleccionadas y los casters hac\u00edan una menci\u00f3n.<\/span><\/p>\n<div class=\"video-shortcode\"><iframe title=\"Primera activaci\u00f3n Magnum 1\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/MybuHdKjIeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>RESULTADOS<\/b><span style=\"font-weight: 400;\">:<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Seg\u00fan un estudio de Deloitte para la LVP Magnum se posicion\u00f3 como la octava marca m\u00e1s recordada de forma espont\u00e1nea dentro del territorio por delante de competidores que hab\u00edan hecho inversiones mucho m\u00e1s grandes como KitKat.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">+24 millones de views anuales.<br \/>\n<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1517\" src=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp.png\" alt=\"\" width=\"1019\" height=\"311\" srcset=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-200x61.png 200w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-300x92.png 300w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-400x122.png 400w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-600x183.png 600w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-768x234.png 768w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp-800x244.png 800w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/07\/Caso-Cacaolat-deloitte-lvp.png 1019w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p>La acci\u00f3n se llev\u00f3 a cabo en colaboraci\u00f3n con la agencia People.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Magnum PROYECTO: Primera torre \/ League of Legends OBJETIVO: Posicionamiento de las tarrinas de Magnum dentro del territorio\u00a0 EJECUCI\u00d3N: Al igual que en el caso de Cacaolat, Magnum entra en un hito muy relevante  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - 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