{"id":1541,"date":"2023-08-16T12:25:41","date_gmt":"2023-08-16T10:25:41","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1541"},"modified":"2023-08-16T12:25:41","modified_gmt":"2023-08-16T10:25:41","slug":"los-transformers-se-aduenan-del-mundial-de-f1","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2023\/08\/16\/los-transformers-se-aduenan-del-mundial-de-f1\/","title":{"rendered":"Los transformers se adue\u00f1an del mundial de F1"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Paramount<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: Mundial F1 Ampeter en el que participan 20 streamers.<\/span><\/p>\n<p><b>OBJETIVO: <\/b><span style=\"font-weight: 400;\">Promoci\u00f3n del lanzamiento de Transformers: el despertar de las bestias.<\/span><\/p>\n<p><b>EJECUCI\u00d3N:<\/b><span style=\"font-weight: 400;\"> Para promocionar Transformers aprovechamos el evento de coches m\u00e1s importante en Twitch Espa\u00f1a; el mundial de F1 de Ampeter. Transformers apareci\u00f3 en el nombre del stream, en varias menciones y una de ellas con el trailer de la pel\u00edcula. Tuvo un logo constante en la esquina superior izquierda de la pantalla y banners durante las menciones y un chatbot con CTA al sorteo en twitter e instagram. Adem\u00e1s, se acompa\u00f1\u00f3 de un sorteo que fue anunciado en directo con presentaci\u00f3n de los regalos y, por \u00faltimo, la mejor activaci\u00f3n que constaba de Mirage, uno de los protagonistas de la pel\u00edcula, tirando de la ruleta que determina c\u00f3mo funcionar\u00e1 la carrera y apareciendo los streams de todos los pilotos. La acci\u00f3n tuvo m\u00e1s de 1,5 millones de views en un solo d\u00eda.\u00a0<\/span><\/p>\n<p><b>ALCANCE<\/b><span style=\"font-weight: 400;\">: +1.5M de views.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1542\" src=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-1024x531.png\" alt=\"\" width=\"1024\" height=\"531\" srcset=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-200x104.png 200w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-300x156.png 300w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-400x207.png 400w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-600x311.png 600w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-768x398.png 768w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-800x415.png 800w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-1024x531.png 1024w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers-1200x622.png 1200w, https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/08\/ruleta-mirage-transformers.png 1744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Paramount PROYECTO: Mundial F1 Ampeter en el que participan 20 streamers. OBJETIVO: Promoci\u00f3n del lanzamiento de Transformers: el despertar de las bestias. EJECUCI\u00d3N: Para promocionar Transformers aprovechamos el evento de coches m\u00e1s importante en  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los transformers se adue\u00f1an del mundial de F1 - Well Played Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/08\/16\/los-transformers-se-aduenan-del-mundial-de-f1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los transformers se adue\u00f1an del mundial de F1 - Well Played Brands\" \/>\n<meta property=\"og:description\" content=\"CLIENTE: Paramount PROYECTO: Mundial F1 Ampeter en el que participan 20 streamers. 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