{"id":1564,"date":"2023-10-18T13:52:43","date_gmt":"2023-10-18T11:52:43","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1564"},"modified":"2023-10-18T16:34:49","modified_gmt":"2023-10-18T14:34:49","slug":"burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/","title":{"rendered":"Burger King entra en la Kings League con el Rayo de Barcelona"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Burger King.<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: Patrocinio Rayo de Barcelona.<\/span><\/p>\n<p><b>OBJETIVO: <\/b><span style=\"font-weight: 400;\">Burger King asumi\u00f3 como objetivo entrar en la Kings League, pero ten\u00eda el handicap de que Mcdonalds era sponsor de la competici\u00f3n. Por ello intentamos seguir una peque\u00f1a estrategia de ambush marketing entrando a trav\u00e9s de uno de los equipos que pens\u00e1bamos que pod\u00eda tener m\u00e1s engagement con los fans. Dentro del acuerdo, adem\u00e1s del logo en la manga de la camiseta y de las usuales menciones y banners en los streams, se ha pactado sorteos de camisetas firmadas y de entradas para la final. Actualmente es uno de los patrocinios con m\u00e1s nombre dentro de la competici\u00f3n, aunque esto fue en parte por un \u201cerror\u201d que Spursito cometi\u00f3 durante una de las primeras menciones y que dio, tal y como esper\u00e1bamos, mucho que hablar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1565\" src=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona.png\" alt=\"\" width=\"604\" height=\"672\" \/><\/p>\n<p><b>La liada:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Durante uno de los partidos, en una de las activaciones con la marca Spursito mencion\u00f3 un helado de la competencia \u201csin querer\u201d, lo que llev\u00f3 a una cantidad masiva de reacciones y clips sobre el momento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los tweets m\u00e1s destacados se incluye Ibai, que directamente twitte\u00f3 el video, lo que supuso que millones de personas viesen dicho clip de nuevo (donde se menciona el c\u00f3digo de descuento y la marca tambi\u00e9n).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tweets:<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">Primer y ultimo dia con el patrocinio de Burger Kings <a href=\"https:\/\/t.co\/6MdkeWX1bm\">pic.twitter.com\/6MdkeWX1bm<\/a><\/p>\n<p>\u2014 Spursito el Risitas (@SpurselRisitas) <a href=\"https:\/\/twitter.com\/SpurselRisitas\/status\/1657763656174563332?ref_src=twsrc%5Etfw\">May 14, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">Buscamos nuevo equipo para patrocinar en la Kings League. Interesados DM. <a href=\"https:\/\/t.co\/bWrupwskRP\">https:\/\/t.co\/bWrupwskRP<\/a><\/p>\n<p>\u2014 Burger King (@burgerking_es) <a href=\"https:\/\/twitter.com\/burgerking_es\/status\/1658080411040337927?ref_src=twsrc%5Etfw\">May 15, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">Esta menci\u00f3n publicitaria deber\u00eda ganar un premio a la mejor menci\u00f3n del a\u00f1o.<br \/>\n<a href=\"https:\/\/t.co\/X1vbSL6mY0\">pic.twitter.com\/X1vbSL6mY0<\/a><\/p>\n<p>\u2014 Ibai (@IbaiLlanos) <a href=\"https:\/\/twitter.com\/IbaiLlanos\/status\/1658608410357628928?ref_src=twsrc%5Etfw\">May 16, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Todo esto sin contar la voz que se corri\u00f3 entre los medios digitales que hicieron noticia de dicho suceso.<\/span><\/p>\n<p><b>La soluci\u00f3n:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Debido a lo ocurrido Burger y Spursito realizaron una colaboraci\u00f3n conjunta en la que sacaron un c\u00f3digo exclusivo del creador de contenido con el que recibir con tu pedido un King Fusion totalmente gratis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de dicho v\u00eddeo la marca tambi\u00e9n realiz\u00f3 un tiktok que a d\u00eda de hoy cuenta con m\u00e1s de 1,8M de visualizaciones.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@burgerking_es\/video\/7233833517908577563\" data-video-id=\"7233833517908577563\">\n<section><a title=\"@burgerking_es\" href=\"https:\/\/www.tiktok.com\/@burgerking_es?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">@burgerking_es<\/a> Y as\u00ed es como se pierde un patrocinio \ud83e\udd1d @Rayo de Barcelona @Spursito <a title=\"burgerking\" href=\"https:\/\/www.tiktok.com\/tag\/burgerking?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#BurgerKing<\/a> <a title=\"kingsleague\" href=\"https:\/\/www.tiktok.com\/tag\/kingsleague?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#kingsleague<\/a> <a title=\"\u266c sonido original - Burger King Espa\u00f1a\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7233833517447203610?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c sonido original &#8211; Burger King Espa\u00f1a<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">El c\u00f3digo a d\u00eda de hoy ha sido de los m\u00e1s canjeados de la marca (con un creador de contenido) en menos de dos semanas activo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incluso el propio Spursito ha mencionado el c\u00f3digo en Twitter en alguna ocasi\u00f3n fuera de las activaciones acordadas con la marca.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"es\">y con el c\u00f3digo SPURSITO, un king fusion GRATIS!!!!!<\/p>\n<p>\u2014 Pursi (@Spursito) <a href=\"https:\/\/twitter.com\/Spursito\/status\/1663199183766011907?ref_src=twsrc%5Etfw\">May 29, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Burger King. PROYECTO: Patrocinio Rayo de Barcelona. OBJETIVO: Burger King asumi\u00f3 como objetivo entrar en la Kings League, pero ten\u00eda el handicap de que Mcdonalds era sponsor de la competici\u00f3n. Por ello intentamos seguir  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands\" \/>\n<meta property=\"og:description\" content=\"CLIENTE: Burger King. PROYECTO: Patrocinio Rayo de Barcelona. OBJETIVO: Burger King asumi\u00f3 como objetivo entrar en la Kings League, pero ten\u00eda el handicap de que Mcdonalds era sponsor de la competici\u00f3n. Por ello intentamos seguir [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"Well Played Brands\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T11:52:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T14:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png\" \/>\n\t<meta property=\"og:image:width\" content=\"604\" \/>\n\t<meta property=\"og:image:height\" content=\"327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Well Played Brands\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Well Played Brands\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/\",\"url\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/\",\"name\":\"Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands\",\"isPartOf\":{\"@id\":\"https:\/\/wellplayedbrands.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png\",\"datePublished\":\"2023-10-18T11:52:43+00:00\",\"dateModified\":\"2023-10-18T14:34:49+00:00\",\"author\":{\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f\"},\"breadcrumb\":{\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage\",\"url\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png\",\"contentUrl\":\"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png\",\"width\":604,\"height\":327},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wellplayedbrands.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Burger King entra en la Kings League con el Rayo de Barcelona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wellplayedbrands.com\/#website\",\"url\":\"https:\/\/wellplayedbrands.com\/\",\"name\":\"Well Played Brands\",\"description\":\"Agencia de marketing de e-sports y gaming.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wellplayedbrands.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f\",\"name\":\"Well Played Brands\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wellplayedbrands.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g\",\"caption\":\"Well Played Brands\"},\"url\":\"https:\/\/wellplayedbrands.com\/index.php\/author\/admin5835\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/","og_locale":"es_ES","og_type":"article","og_title":"Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands","og_description":"CLIENTE: Burger King. PROYECTO: Patrocinio Rayo de Barcelona. OBJETIVO: Burger King asumi\u00f3 como objetivo entrar en la Kings League, pero ten\u00eda el handicap de que Mcdonalds era sponsor de la competici\u00f3n. Por ello intentamos seguir [...]","og_url":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/","og_site_name":"Well Played Brands","article_published_time":"2023-10-18T11:52:43+00:00","article_modified_time":"2023-10-18T14:34:49+00:00","og_image":[{"width":604,"height":327,"url":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png","type":"image\/png"}],"author":"Well Played Brands","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Well Played Brands","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/","url":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/","name":"Burger King entra en la Kings League con el Rayo de Barcelona - Well Played Brands","isPartOf":{"@id":"https:\/\/wellplayedbrands.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage"},"image":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage"},"thumbnailUrl":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png","datePublished":"2023-10-18T11:52:43+00:00","dateModified":"2023-10-18T14:34:49+00:00","author":{"@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f"},"breadcrumb":{"@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#primaryimage","url":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png","contentUrl":"https:\/\/wellplayedbrands.com\/wp-content\/uploads\/2023\/10\/BK-Kings-League-Rayo-Barcelona-e1697639682133.png","width":604,"height":327},{"@type":"BreadcrumbList","@id":"https:\/\/wellplayedbrands.com\/index.php\/2023\/10\/18\/burger-king-entra-en-la-kings-league-con-el-rayo-de-barcelona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wellplayedbrands.com\/"},{"@type":"ListItem","position":2,"name":"Burger King entra en la Kings League con el Rayo de Barcelona"}]},{"@type":"WebSite","@id":"https:\/\/wellplayedbrands.com\/#website","url":"https:\/\/wellplayedbrands.com\/","name":"Well Played Brands","description":"Agencia de marketing de e-sports y gaming.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wellplayedbrands.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/e619fe8a931f403893bcff87174f8a9f","name":"Well Played Brands","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wellplayedbrands.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/935cc779e9180073ae6b92ae507525df18604ee6df5520c7b0c55ac8e99b5c21?s=96&d=mm&r=g","caption":"Well Played Brands"},"url":"https:\/\/wellplayedbrands.com\/index.php\/author\/admin5835\/"}]}},"_links":{"self":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/comments?post=1564"}],"version-history":[{"count":6,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1564\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/posts\/1564\/revisions\/1571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/media\/1565"}],"wp:attachment":[{"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/media?parent=1564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/categories?post=1564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellplayedbrands.com\/index.php\/wp-json\/wp\/v2\/tags?post=1564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}