{"id":1736,"date":"2026-01-30T11:50:30","date_gmt":"2026-01-30T10:50:30","guid":{"rendered":"https:\/\/wellplayedbrands.com\/?p=1736"},"modified":"2026-09-30T13:11:08","modified_gmt":"2026-09-30T11:11:08","slug":"snattslamakina","status":"publish","type":"post","link":"https:\/\/wellplayedbrands.com\/index.php\/2026\/01\/30\/snattslamakina\/","title":{"rendered":"La M\u00e1kina de Snatt&#8217;s"},"content":{"rendered":"<p><b>CLIENTE: <\/b><span style=\"font-weight: 400;\">Snatt&#8217;s de Grefusa.<\/span><\/p>\n<p><b>PROYECTO<\/b><span style=\"font-weight: 400;\">: La M\u00e1kina, una serie de comedia en Reels \/ Tik Tok que transcurre en una oficina.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@lileuyin_\/video\/7443806134303083808\" data-video-id=\"7443806134303083808\">\n<section><a title=\"@lileuyin_\" href=\"https:\/\/www.tiktok.com\/@lileuyin_?refer=embed\" target=\"_blank\" rel=\"noopener\">@lileuyin_<\/a> Ep.11: El Jefe Infiltrado @Snatt&#8217;s <a title=\"\u266c sonido original - Pablo\ud83d\ude43\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7443806206474799904?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c sonido original &#8211; Pablo\ud83d\ude43<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<b>OBJETIVO: <\/b>Posicionar a Snatt&#8217;s como el snack perfecto para tomar en la oficina.<\/p>\n<p><b>EJECUCI\u00d3N:<\/b><\/p>\n<div class=\"message__5126c cozyMessage__5126c wrapper_c19a55 cozy_c19a55 zalgo_c19a55\" tabindex=\"-1\" role=\"article\" data-list-item-id=\"chat-messages___chat-messages-1366724863863029903-1374684844633620582\" aria-setsize=\"-1\" aria-roledescription=\"Mensaje\" aria-labelledby=\"message-username-1374683736561553408 uid_1 message-content-1374684844633620582 uid_2 message-timestamp-1374684844633620582\">\n<div class=\"contents_c19a55\">\n<p>Para lograr un impacto real sin caer en la publicidad intrusiva que el p\u00fablico joven suele rechazar, desde <strong>Well Played Brands<\/strong> integramos a Snatt\u2019s en el universo de <strong>La M\u00e1kina<\/strong>, la serie de comedia ambientada en un entorno de oficina creada por<strong> Bruno S\u00e1nchez-Palencia Taboada<\/strong>.<\/p>\n<p>La estrategia se articul\u00f3 en tres pilares clave:<\/p>\n<ol>\n<li><strong>Parodia y nostalgia adaptada al formato vertical:<\/strong> Inspir\u00e1ndonos en el \u00e9xito cl\u00e1sico de <em>Camera Caf\u00e9<\/em>, la narrativa de La M\u00e1kina aborda las situaciones cotidianas e interacciones de la vida laboral moderna, utilizando un lenguaje nativo para TikTok, Instagram Reels y YouTube Shorts.<\/li>\n<li><strong>Encaje natural de producto (Product-Fit):<\/strong> Los productos de Snatt\u2019s son perfectos para disfrutarlos durante la jornada laboral. Aprovechamos las din\u00e1micas habituales de &#8220;descanso en la oficina&#8221; para situar el producto exactamente en su momento de consumo ideal.<\/li>\n<li><strong>Branded Content no intrusivo:<\/strong> Apostamos por una integraci\u00f3n sutil del producto. En lugar de interrumpir la historia con un mensaje comercial, Snatt\u2019s forma parte del propio gag c\u00f3mico, aportando valor al espectador en forma de entretenimiento y contenido divertido.<\/li>\n<\/ol>\n<p><strong>RESULTADOS:<\/strong><\/p>\n<p>La colaboraci\u00f3n entre Snatt\u2019s y La M\u00e1kina demostr\u00f3 la eficacia de la publicidad nativa y la integraci\u00f3n org\u00e1nica de marca:<\/p>\n<ul>\n<li><strong>+7 Millones de reproducciones org\u00e1nicas:<\/strong> Conseguidas de forma acumulada entre todos los cap\u00edtulos emitidos, alcanzando un impacto masivo sin depender de grandes presupuestos de paid media.<\/li>\n<li><strong>Comunidad hiperactiva:<\/strong> Miles de comentarios, me gusta y compartidos, demostrando una excelente aceptaci\u00f3n por parte de los usuarios.<\/li>\n<li><strong>Aceptaci\u00f3n de marca positiva:<\/strong> Integraci\u00f3n percibida como un aporte de valor a la serie y no como un anuncio molesto.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CLIENTE: Snatt&#8217;s de Grefusa. PROYECTO: La M\u00e1kina, una serie de comedia en Reels \/ Tik Tok que transcurre en una oficina. @lileuyin_ Ep.11: El Jefe Infiltrado @Snatt&#8217;s \u266c sonido original &#8211; Pablo\ud83d\ude43 OBJETIVO: Posicionar a  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La M\u00e1kina de Snatt&#039;s - Well Played Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellplayedbrands.com\/index.php\/2026\/01\/30\/snattslamakina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La M\u00e1kina de Snatt&#039;s - Well Played Brands\" \/>\n<meta property=\"og:description\" content=\"CLIENTE: Snatt&#8217;s de Grefusa. 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